About Berlei

Welcome to Berlei – a heritage brand that has been at the forefront of women's lingerie since its inception in 1917. Founded by the visionary Australian entrepreneur Fred Burley, Berlei has been synonymous with innovation, quality, and outstanding customer service from the very beginning.

Brand Ethos and Values

At Berlei, we celebrate the diverse journeys of women through every life stage. Drawing inspiration from these experiences, we design lingerie that is not only practical but also stylish, catering to the everyday needs of every woman.

Quality and Well-being

Integral to the Berlei lingerie design ethos is a commitment to quality and well-being. Our collections reflect meticulous attention to detail, from thoughtful fabric and trim design to precise pattern cutting and final product execution. We invite you to explore the 'new' Berlei, where every piece is a testament to our enduring dedication to excellence.

Our Heritage

  • 1917 - A Visionary Beginning
    Berlei was born in 1917 when Fred Burley set out on a mission to revolutionize women's undergarments. His commitment to producing quality garments with an exceptional fit, coupled with unparalleled customer service, laid the foundation for a brand that would stand the test of time.
  • 1929 - Expanding Horizons
    Fred Burley's vision transcended borders, leading to the establishment of Berlei UK in 1929 with offices on Regents Street, London. This move allowed Berlei to reach new heights, earning praise in fashion meccas like Paris and catching the attention of Vogue.
  • 1950s - Maternity Innovation
    In the 1950s, Berlei made history by introducing the first approved design for a maternity bra. Developed in collaboration with the medical profession, this breakthrough product quickly became a success in the Australian market.
  • 1980s - The 'Minimiser' Revolution
    Berlei continued to shape the industry by designing the popular 'Minimiser' bra in the 1980s. This revolutionary style was crafted to provide support for larger busts while creating the illusion of a smaller appearance.
  • 1990s - Sports Innovation
    The 1990s witnessed Berlei's foray into sports lingerie with the launch of the Berlei Shock Absorber sports range. Endorsed by athlete Sally Gunnell, this collection showcased Berlei's commitment to innovation and functionality.
  • 1999 - Cinematic Tribute
    The life of Fred Burley and the legacy of the Berlei lingerie brand were immortalized in the film 'Undercover' in 1999, showcasing the brand's enduring impact and influence.

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